The Brand Zone

Brand Zone Debuts Strong

The Brand Zone at PACK EXPO Las Vegas 2009 sold out well in advance of the show! More than 160 containers and materials suppliers exhibited in the area, drawing brand managers looking for the latest solutions in convenience, portability, recyclability and portion control, as well as access to all the technologies necessary to get products from the plant to the retail shelves.

Award-winning packages from around the world were also housed in the Brand Zone. PACK EXPO Selects and The Showcase of Packaging Innovation™, sponsored by The Dow Chemical Company, offered brand managers fresh ideas in terms of what containers and materials would help them reach their branding goals.

The Conference at PACK EXPO also featured a Branding track, while keynote speakers made connections between branding, packaging and the growth of the private label market. Speakers included:

• Doug Palmer, vice president, Own Brands, The Great Atlantic & Pacific Tea Company (A&P)
• Andrew Abraham, vice president, Our Own Brands, SUPERVALU
• Steve Ryder, store design and planning director, Fresh & Easy Neighborhood Market
• Kevin O’Donnell, founder, thread collaborative

The Brand Zone returns to PACK EXPO International 2010 in Chicago next fall—bigger and better than ever! Stay tuned for developments.